Audience
Stakeholders
Team
I created this pageflow diagram
Challenge
Stakeholders knew they wanted to add content but weren’t in agreement about where and how.
techniques & tools
Axure, conversation
outcome
Giving the stakeholders something concrete to look at helped them better understand the decisions they were making, and how different organizations of the content would impact the visitors to the site.
The Problem
I created this page flow diagram in Axure to stimulate discussion about the pages which should be presented to users responding to an email campaign for Kellogg’s annual fund. Creating the diagram in Axure allowed me to demonstrate the flow with links (within the prototype) to screen captures of existing pages and wireframes of pages to be created, with additions and annotations.
Prototype Straw Man
The real value in this wireframe was not in whether this flow was a good one or not, it was in forcing the stakeholders to come to conclusions about what the ultimate page flow should be. Until I created this document, conversation about what was to be built, what messages were to go where, and what the user should see or do (even calls to action) where nebulous and inconclusive. Having a ‘straw man’ to discuss made the questions of page flow concrete and tangible and thus focused the decision-making process.